History

HUNCA GLOBAL, founded in 2014, as the new international face of HUNCA companies to serve with its wide international brand portfolio in perfumery and cosmetics. The organization’s leading success in export comes from the solid fact that HUNCA is Turkey’s one of the most recognized national cosmetics manufacturer since 1957.

With its new organizational structure and brands focused on global cosmetic trends both in packaging and claim, Hunca Global wishes to increase its power further in export markets and to move its experience worldwide. Hunca is supported by the Turquality Program. Turquality is the world’s first and only brand support program which aims to create 10 global brands in 10 years.

In 1978, it supplied to the market “Madigan”, the first domestic men’s perfume series.

In 1980, our company adopted the professional management structure and became leader in perfume and deodorant segments by offering new brands.

In 1997, it established the largest personal care products factory of Balkans and the Middle East in Çerkezköy/ Tekirdağ.

In 1998, it obtained the ISO 9001 certificate.

In 1998, it entered the color cosmetics area with Carmina.

In 2002, it produced the first domestic deo-stick products.

In 2003, it created the Hunca İksir series and Sensation perfume.

Hunca Cosmetics is paving the way towards being the world’s leader in the export market with more than 1.400 items of goods with barcode.

In 2006, it partnered with Duru Group in production and distribution areas.

In 2006, SHE, the perfume and deodorant series of dynamic young girls’ perfume, was successfully launched. In the same year, CALDION NIGHT was launched, and it was targeted to extend the CALDION brand.

In 2007, JAGLER SPORT was launched.
A new sub-brand was introduced to the 18-year old Jagler brand, and its distribution was started in August 2008.

In September 2008, “SHE COLORS”,
the first brand for young girls in color cosmetics, was introduced. The production range of 84 SKU took its place in selling points with its extraordinary packing and booths.

In June 2011, Hunca Cosmetics, which determined its own vision and goals, designed its new corporate logo to achieve a more modern look.

In 2011, Hunca, using its half century of experince, established its network marketing brand HuncaLife. By entering the network marketing sector, which has $117 billion turnover and provides unaffiliated jobs to 74 million people, Hunca intends to increase its contribution to the national economy and society.

In 2012, with its new product She Body Mist (She is Cool, She is Fun, She is Sweet, She is Sexy), Hunca added a new product for colorful world of teenage girls and entered the body mist category.

The first choice of teenage girls, She extended its product range with She Body Gourmet Skin Care Series (She is miss Berry, She is miss Strawberry, She is miss Lime, She is miss Mango), body lotion, body butter, shower gel, hand cream and body mist.

2012 - She Body Mist (She is Cool, She is Fun, She is Sweet, She is Sexy) was launched to enter Body Mist sector.

2012 - The product range of She was augmented by the addition of She Gourmet Skin Care Series (She is miss Berry, She is miss Strawberry, She is miss Lime, She is miss Mango), body lotion, body butter, shower gel, hand cream and body mist.


HUNCA
, with its new organizational structure and brands, wishes to increase its power further in domestic market and to move its experience and success to the export markets also.